Shop Talk | Episode 42 of 10

The research library

Two colleagues, one feature, fifteen minutes. Janice hosts, Brian brings years from both sides of the table. Market research, playbooks, and outlooks to read and forward. Recorded August 2026.

The first two minutes play for everyone. The full episode is available on request with a work email.

What this episode covers

One feature, properly explored: The research library. Market research, playbooks, and outlooks to read and forward. Brian carries the real life texture from years running sourcing, Janice keeps the structure honest.

Live over the product: a tour of the shelves, two weeks before the renewal call, forwarding the brief to the cfo. Plus the use cases counted out loud, the honest when-not-to-use-it beat, and the ten minute way to start on your own paper tonight.

Chapters

0:00Welcome: the night-before-the-call homework
2:38How the library is built and kept fresh
4:53Live: a tour of the shelves
7:46Live: two weeks before the renewal call
9:47Live: forwarding the brief to the CFO
11:54Brainstorm: five ways teams read the library
14:11Real life: the audit letter weekend
15:56Start tonight: read one outlook on your own vendor

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