The median negotiated discount across the reference set is 19% off list. See the corridor by deal size below, then place your own quote with the free instant benchmark.
No login. No file upload. Aggregates from anonymized reference agreements, never another customer's deal.
| Deal size (contract value) | Reference deals | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| Under $100k | 608 | 8% | 10% | 13% |
| $100k to $400k | 524 | 14% | 18% | 23% |
| $400k to $1M | 312 | 22% | 26% | 31% |
| Over $1M | 356 | 28% | 33% | 38% |
Figures computed from the anonymized reference agreements in the Adobe Acrobat Pro / Document Cloud dataset behind our in-app benchmarking tools. Aggregates only; cohorts too thin to publish are left out rather than estimated. Deal size bands reflect the net contract value of the agreement, not the list value.
Adobe Acrobat / Document Cloud deals in our reference book close at a median of 19% off list, with the middle half of deals landing between 11% and 28%. Deal size is the strongest single driver: agreements under $100,000 in contract value land a median of 10% off, while deals above $1 million reach 33%.
Beyond deal size, the Pro-to-Standard mix and a Foxit or Nitro alternative are the levers.
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