The median negotiated discount across the reference set is 17% off list. See the corridor by deal size below, then place your own quote with the free instant benchmark.
No login. No file upload. Aggregates from anonymized reference agreements, never another customer's deal.
| Deal size (contract value) | Reference deals | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| Under $350k | 680 | 6% | 8% | 11% |
| $350k to $1.4M | 482 | 14% | 17% | 21% |
| $1.4M to $3.5M | 335 | 24% | 27% | 31% |
| Over $3.5M | 303 | 30% | 35% | 38% |
Figures computed from the anonymized reference agreements in the Adobe Creative Cloud (ETLA, All Apps) dataset behind our in-app benchmarking tools. Aggregates only; cohorts too thin to publish are left out rather than estimated. Deal size bands reflect the net contract value of the agreement, not the list value.
Adobe Creative Cloud (ETLA) deals in our reference book close at a median of 17% off list, with the middle half of deals landing between 10% and 27%. Deal size is the strongest single driver: agreements under $350,000 in contract value land a median of 8% off, while deals above $3.5 million reach 35%.
Beyond deal size, volume tiers and a Canva or Figma pilot are the levers.
Have a live quote or a renewal on the table? Request access to place your own number against the same reference cohort and get the full corridor, the levers, and an analyst read.