The median negotiated discount across the reference set is 26% off list. See the corridor by deal size below, then place your own quote with the free instant benchmark.
No login. No file upload. Aggregates from anonymized reference agreements, never another customer's deal.
| Deal size (contract value) | Reference deals | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| Under $500k | 647 | 13% | 18% | 24% |
| $500k to $2M | 452 | 19% | 25% | 32% |
| $2M to $10M | 524 | 26% | 32% | 37% |
| Over $10M | 177 | 32% | 38% | 43% |
Figures computed from the anonymized reference agreements in the Adobe Analytics / Customer Journey Analytics dataset behind our in-app benchmarking tools. Aggregates only; cohorts too thin to publish are left out rather than estimated. Deal size bands reflect the net contract value of the agreement, not the list value.
Adobe Analytics / CJA deals in our reference book close at a median of 26% off list, with the middle half of deals landing between 18% and 33%. Deal size is the strongest single driver: agreements under $500,000 in contract value land a median of 18% off, while deals above $10 million reach 38%.
Beyond deal size, a GA4 360 evaluation is the lever that cuts deepest.
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