The median negotiated discount across the reference set is 36% off list. See the corridor by deal size below, then place your own quote with the free instant benchmark.
No login. No file upload. Aggregates from anonymized reference agreements, never another customer's deal.
| Deal size (contract value) | Reference deals | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| Under $500k | 544 | 23% | 28% | 34% |
| $500k to $2M | 482 | 29% | 35% | 42% |
| $2M to $10M | 598 | 35% | 42% | 47% |
| Over $10M | 176 | 42% | 48% | 53% |
Figures computed from the anonymized reference agreements in the Adobe Experience Manager (AEM Sites) dataset behind our in-app benchmarking tools. Aggregates only; cohorts too thin to publish are left out rather than estimated. Deal size bands reflect the net contract value of the agreement, not the list value.
Adobe Experience Manager (AEM) deals in our reference book close at a median of 36% off list, with the middle half of deals landing between 29% and 44%. Deal size is the strongest single driver: agreements under $500,000 in contract value land a median of 28% off, while deals above $10 million reach 48%.
Beyond deal size, a Sitecore, Optimizely, or Contentful alternative is the lever.
Have a live quote or a renewal on the table? Request access to place your own number against the same reference cohort and get the full corridor, the levers, and an analyst read.